Salon and Spa Marketing Tips

Video rocks. However in recent surveys people still prefer other avenues of communication including good old fashioned written words. 

 

If a regular email and/or newsletter is not in your marketing arsenal then maybe it should be. 

 

Personally I’d aim for once a month although depending on your business you could send something more frequently.

 

A good email/newsletter should be a quick read but not just filled with a pitch for selling your service.

 

Ideally, it includes some interesting facts, figures or tidbits that relate to your industry. Just look at the magazine rack for inspiration.

 

I recommend sending out something along the lines of:

• 5 quickest ways to ____

• 3 best overall _____

• 7 tips to ______

• The #1 reason ________

• The top 4 habits to ______

 

Those also make great subject lines when you mail out your newsletter.

 

Here are some free platforms for creating an email list.

 

Mailchimp.com

Sendinblue.com

Aweber.com

Mailerlite.com