Salon and Spa Marketing Tips

Communicate Your Way to Success

Have you ever had a client not show up? Did you not make any money for that session or did you make them pay anyway? Neither option is positive for you or the customer. If you make them pay you might have just lost a customer.

To avoid that happening it can be very helpful to send a reminder text the day before the appointment. Some texting programs even require the customer to click a link to verify. If they don’t you can send a personalized followup text (or make a phone call) to make sure they didn’t forget or to possibly reschedule if necessary.

Additionally you can send a text after the appointment as a follow up to request a review and send a link to your Google My Business page, Yelp listing or other places you accept reviews.

Good, clear, frequent communication between businesses and customers can go a long way in creating a great relationship.