Salon and Spa Marketing Tips

These days when people think of marketing for a small business they often think of social media. However, there is a much more effective way to get your message in front of your existing customers. 

 

Email and text. 

 

I’m pretty sure when you get a new customer you get their contact information. How often are you following up via text or email? 

 

You should be connecting with them at least monthly but weekly can be better. Maybe make this part of your overall marketing calendar. Select a particular day each week to send out an email or text to your list. It doesn’t necessarily need to be a sales pitch, it could simply be some simple lifestyle tips (much like I’m sending these marketing tips each week). That will keep your business in front of your customers as a gentle reminder that you are still around. 

 

There are a number of email services where you can import customer emails and create an email or “newsletter” to send. Here are a couple of free ones.

 

https://mailchimp.com/pricing/marketing/

 

https://www.aweber.com/free-email-marketing.htm

 

You can search online for companies that will allow you to send bulk text messages to your clients. If you have a booking platform that you use for your business that might be included. 

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