Salon and Spa Marketing Tips

Market at the Market

Think outside the suite. 

There are physical places you can go to market your services. There are wedding expos, beauty “fairs”, city festivals, and other places crowds go.

I’ve definitely seen (and experienced) my share of “15 minutes chair massages” at a number of festivals. Depending on your services you could give out product samples, do a free makeover in front of a crowd or in some other way demonstrate or at least advertise your services.

Remember, that depending on your business a lifetime customer might be worth thousands of dollars. And one happy customer might bring you many more happy customers. 

Facebook Events is one good place to search for these expos, fairs and festivals. You can also check out EventBright and even visitraleigh.com