Salon and Spa Marketing Tips

How to Get Featured in the News

Your work might be newsworthy.

Imagine if a news reporter featured your business. You’d likely get an immediate flood of customers but that news story could also add tremendous credibility on your website and other promotional materials for years to come.

So, what is newsworthy?

• Someone doing free/discounted permanent nipple tattoos for women who had mastectomies

• Giving kids with cancer free beauty makeovers

• Free massages to vets on Veterans Day

• Offering free classes in your field to women in domestic violence shelters

• Maybe you are the one who overcame hardship to become a successful business owner

If you have a story to share contact the editorial desks of newspapers, magazines and local TV shows. If it has a truly “feel good” element you just might get your time in the limelight.