Salon and Spa Marketing Tips
The "Peony Technique" to Business Growth
Over 15 years ago we planted our first peony bushes in our yard. We bought them as a bundle and back then they cost about $2 a piece.
The first 2 years they didn’t produce any blooms. Then the following years we got blooms and eventually more and more and now each mature bush can produce 10 - 30 blooms.
My daughter now sells those peony blooms for $4 a stem. Just ONE bush that cost $2 initially can now make her $40 - $100 EACH YEAR. Patience has paid off.
It’s unlikely you will have overnight success with all your marketing efforts. In many cases you are planting lots of seeds and some of them will eventually produce bounty.
So, don’t get discouraged with slow growth but instead keep adding to your website, keep posting on social media, keep building relationships in the community. The more you plant, the more you’ll eventually be able to harvest.