Salon and Spa Marketing Tips

If you aren’t using Google My Business you are missing out on potentially landing a lot of new customers that use Google to find businesses such as yours. 

 

Go here to set it up:

https://www.google.com/business/

 

Besides all the relevant facts about your business, be sure to include all the keywords you think people might be searching for when looking for your type of business. Something like ABC Services won’t necessarily rank you for your services or grab the attention of a customer. Add a tagline to your company if needed -- ABC Services - Waxing and Brows Studio

 

After you register Google will mail a letter to the location and it includes a PIN so you can verify you are actually at that location. Being verified is really important.

 

After your listing is live, encourage (with a discount if necessary) all your former clients to go post a review. The more positive reviews the higher the trust in getting new customers who are searching online for that treatment. Try to get 10 positive reviews at a minimum to start.